Are You The Low Man on the Totem Pole?
There is an American
expression that if you are starting at the bottom of something and working your
way up, then you are, “Low man on the totem pole.”
A totem pole is a
Native American sculpture that is generally quite tall, with carvings of
animals, symbols and people stacked one on top of the other.
But Native Americans
are smart. They know that on a 30 foot pole, no one is going to see the top
carvings very well.
So they place the most
important person or carving on the BOTTOM.
That’s right – if
you’re on the bottom and just starting out, you are the most important marketer
in the room. Do you know why?
Because everything is
wide open for you. You have the chance to do anything you want, target any
sub-niche, become an expert in any topic and so forth.
And you have the
opportunity to turn the niche completely on its head and make it your own.
Being new is a
positive. No one has pegged you as the “So-in-so” guy or gal yet. Your
reputation is pristine. Your future is incredibly bright. And there are no
limits to what you can achieve.
So if you’re new in a
niche, then celebrate – you are indeed the “Low wo/man on the totem pole!”
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